Instagram posts are dead. Well, at least to most of my audience.
Besides having a little business selling my art and writing, I am also a regular user of Instagram. I post about vacations, meals, and escapades with friends - I'm an average user of the social channel.
Lately, Instagram posts seem a little... well... dated. I don't browse posts as much as I used to because I feel more connected and updated with friends when I see them on IG stories.
I let go of hashtags and getting visibility for my posts a long time ago. "Receiving likes" on social accounts does not really guarantee engagement or reveal people's genuine support for the work that you do. That's obvious, right?
I treat IG stories as a place where friends can join me for a few seconds in life. No, they don't see me write or draw. Instead, I let them experience what inspires me without having to be too obvious so when they come across something I create, not only do they recognize my hand in it, but also feel like they were there when I conceived it.
So, as a maker - how do you treat social media channels nowadays?
There are so many blogs out there that will give you advice on how to increase numbers. Try not to get wired in to it because the only engagement that matters is the one that happens in real life. You know, the kind of engagement where they want to come see you (like a show or gallery opening) so you can say thank you to them in person. The kind when they tell their friends about you via text or over coffee. The kind when they use your product or art and it makes them smile.
To my maker sisters and brothers, I hope this little insight from me and my millennial IG pals who answered the poll will help you in your latest IG strategy.